Business-to-business Marketing Strategies and Implementation

This book is an adaptation of a successful French text, which is itself now into its second edition. The text is designed specifically for those students taking a business-to-business marketing or industrial marketing module at undergraduate or postgradua...

 Offshore Outsourcing of IT Work Client and Supplier Perspectives

This book considers offshore client/supplier relationships' biggest challenges, including the protection of intellectual property, and managing knowledge transfer and offshore outsourcing at project level. Based on over 150 interviews and case studies, th...

 Destructive Goal Pursuit The Mount Everest Disaster

Leaders extol the value of pursuing challenging goals, but evidence suggests that this leads to disaster as often as success. Drawing upon engaging real-life stories, including the Mount Everest Climbing Disaster, the author shows how destructive goal pur...

 Managing a Crisis A Practical Guide

This new practical guide explains what makes a crisis and who are the key players. It shows the importance of prior preparation and testing so that the company fully understands the crisis management environment and the importance of communications. Also ...

 Brands and Gaming The Computer Gaming Phenomenon and its Impact on Brands and Business

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster gr...

 The China Code What's left for us ?

China is growing at an extraordinary pace and exerting a powerful influence upon the global economy. As China emerges as a dominating global player it is also having a significant impact upon America, Europe and Japan in all terms. How was this rapid deve...

 Human Development Report 2006 Beyond scarcity: Power, poverty and the global water crisis

Throughout history water has confronted humanity with some of its greatest challenges. Water is a source of life and a natural resource that sustains our environments and supports livelihoods - but it is also a source of risk and vulnerability. In the ear...

 Marketing Management A value-creation process

Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues with a liberal use of contemporary, global examples. It demonstrates clearly how marketing processes can contribute to ...

 Strategic Operations Management A Value Chain Approach

The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework ...

 Global Stock Markets and Portfolio Management

This book presents the latest empirical findings on stock markets in a number of emerging markets, including Latin America, Asia, Eastern Europe and Middle East and North Africa. In each case the authors employ the latest techniques to assess the response...

 New Frontiers of Knowledge Management

This book takes the step of defining the new frontiers of knowledge management. It contains thinking by respected authorities in the field of knowledge management, information systems, and strategic management. The chapters range in their orientation from...