Business the Richard Branson Way 10 Secrets of the World's Greatest Brand Builder

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single br...

 Leadership the sven-göran eriksson way How to turn your team into winners

"leadership the Sven-Goran Eriksson Way examines the leadership style of the England football manager Sven-Goran Eriksson. Our argument is that Eriksson's approach is important because it brilliantly exemplifies a new leadership which defies conventiona...

 The Puzzle Addict's Book of Codes 250 Totally Addictive Cryptograms for You to Crack

The Puzzle Addict's Book of Codes 250 Totally Addictive Cryptograms for You to Crack...

 Crossing the Chasm Marketing and Selling Technology Products to Mainstream Customers

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical ins...

 Life's a Game So Fix the Odds How To Be More Persuasive and Influential in Your Personal and Business

"The Government would do well to appoint someone to teach us all how persuasion and influence work. I believe it's one of the key skills for everyone who wants to get on in life or business to learn. I'd give the job without hesitation, or even an intervi...

 Managing people - Across cultures

Managing People Across Cultures maps out the value of people issues in the organizations of today. It challenges us to ask key questions such as 'How did Human Resource Management (HRM) come to be and what genuine need is there for it'? and 'What should t...

 The Big Idea Book

Five hundred new ideas to change the world in ways big and small The website ldea-a-day.com has published a new idea every day since the year 2000. Now five hundred of the best ideas from the site have been compiled into The Big Idea Book. Including ...

 The Great Telecoms Swindle

With the demise of WorldCom amidst a flurry of accounting scandals dominating the front pages, and following hotly in the footsteps of the equally spectacular downfall of other telecoms giants including Global Crossing and Lucent Technologies in recent mo...